Parker Alexander is a South Lake Tahoe–based entrepreneur, world-class hat designer, and fashion enthusiast who has brought over 500 unique hat styles to market, along with multiple patent-pending products. Throughout his career, he has secured more than 50 registered trademarks, establishing a strong foundation for long-term brand growth and innovation. Since founding Tahoe Heartbeat, Inc. and The Heartbeat Brand in 2017, Parker has led all aspects of the company’s development and operations.
As both a creative visionary and executive leader, Parker oversees product design, inventory management, fulfillment, and strategic marketing. He leads a dedicated sales team and directs the company’s branding, product photography, advertising, and social media. His hands-on approach and eye for detail have helped shape The Heartbeat Brand into a nationally recognized name in premium headwear and lifestyle apparel.
Parker studied Producing and Directing at the Academy of Art University in San Francisco. He was honored as a runner-up on the Tahoe Chamber of Commerce’s 40 Under 40 list. Outside of his professional life, he enjoys staying active and regularly plays pickleball, padel, and spends quality time outdoors.